What the worktaught us.

Production notes, hook theory and the unglamorous decisions that decide whether a film works. Written by the people who shoot and cut the work.

6 articles · Updated most months

01Latest

Vertical video

One second decides everything

One second of vertical video carries more commercial weight than the ninety-nine that follow it. Here is how we build it.

14 August 20266 min read

02Every article

Production

Cheap rooms are the most expensive line item in production. A reshoot costs three times what the room saved.

30 July 20265 min read

Working with us

The brief is not paperwork. It is the cheapest place to make a decision, and the most expensive place to get one wrong.

12 July 20267 min read

Podcast

The shows that work are not advertising in disguise. They are the most patient sales channel a business can run.

24 June 20266 min read

Generative video is a tool, not a strategy. Used in the right slot it halves a budget; used everywhere it halts a brand.

2 June 20266 min read

Campaigns

Stop commissioning one video. Commission one production and cut it into everything the campaign needs.

18 May 20265 min read

Enough reading

You have read how we think. The next step is telling us what you are launching and when it has to be in the world.