05Tools
REC15:43:49:10Do the mathsfirst.
Arrive at the first call already knowing the shape of the job. Free, unlimited, and nothing is captured.
No sign-up · Runs entirely in your browser
Scope the job.
Tell us what you need made and how much of it. You get the studio days, the crew size, the prep and the post hours the job actually takes.
- Seven services, measured in the unit each one is quoted in
- Add-ons and a rush schedule change the crew and the hours, visibly
- Sends the finished scope straight into the inquiry form for pricing
Three-camera capture and three vertical clips per episode.
Range 1–24 · one unit is one mixed and mastered episode with three vertical clips
Rush slots are limited each month and hold a crew off other work.
The scope
4 episodes
Podcast Production
- Studio time
- 12 hrs · 2 days
- Crew on the floor
- 4 people
- Pre-production
- 3 days
- Post production
- 16 hrs
What lands on your drive
- one mixed and mastered episode with three vertical clips
No price appears here on purpose. Rates are quoted per market: ₹ in India, $ everywhere else. Send this scope and you get one page and a firm number.
Get this quotedSix opening lines.
Describe your offer and your audience. This writes six hooks from the structures we use before every Reels slate. The same six we workshop with clients in the room.
- Cost-of-ignorance, false-belief, number-proof, enemy and refusal frames
- A note on each structure explaining when it wins
- Feeds directly into our Reels service when you are ready
Specificity is what makes a claim believable. Use a true figure.
Six opening lines
Updates as you type- 01
Most e-commerce founders lose more money to bad product films in a year than good product films costs them.
Cost of ignoranceNames the price of doing nothing. Works when your offer saves time or money.
- 02
e-commerce founders: you are not paying for product films. You are paying for being believed.
False beliefAttacks the assumption your buyer is already carrying.
- 03
We produced 312 last year. Here is the product films that worked, and the ones that did not.
Number proofSpecificity buys credibility. Use a real number or none.
- 04
e-commerce founders are all tired of photography that looks like everyone else's. Nobody says it out loud. We will.
Common enemyPoints at the shared villain. Highest share rate of the six.
- 05
We turn down briefs for product films that arrive without a reason to exist. Here is the one question that saves the budget.
The refusalTakes something away. Scarcity without a countdown timer.
- 06
We changed one thing about our product films. e-commerce founders stopped scrolling. Here is what we changed.
Before and afterShow the change in the first frame, explain it in the second.
A quarter, planned.
Tell us how often you want to publish. The planner organises studio days, edit days and publish dates across thirteen weeks so production stops being a monthly panic.
- Four production phases across the quarter
- Studio, edit and publish columns per week
- Print it, or send it to us as a brief
8
Studio days in the quarter
39
Reels published
12 + 30
Episodes + products shot
| Week | Focus | In the studio | In the edit | Publishes |
|---|---|---|---|---|
| 01 | Build the hook bank | Podcast block (4 episodes) | Reels edit ×3 · Episode mix and three vertical clips | 3 reels + 1 episode |
| 02 | Build the hook bank | No studio time. Edit and publish week | Reels edit ×3 · Monthly performance readout | 3 reels |
| 03 | Build the hook bank | No studio time. Edit and publish week | Reels edit ×3 | 3 reels |
| 04 | Shoot the slate | Reel shoot day (12 reels) | Reels edit ×3 | 3 reels |
| 05 | Shoot the slate | Podcast block (4 episodes) | Reels edit ×3 · Episode mix and three vertical clips | 3 reels + 1 episode |
| 06 | Shoot the slate | Product session (10 SKUs) | Reels edit ×3 · Retouch and marketplace crops · Monthly performance readout | 3 reels |
| 07 | Publish and read | No studio time. Edit and publish week | Reels edit ×3 | 3 reels |
| 08 | Publish and read | Reel shoot day (12 reels) | Reels edit ×3 | 3 reels |
| 09 | Publish and read | Podcast block (4 episodes) · Product session (10 SKUs) | Reels edit ×3 · Episode mix and three vertical clips · Retouch and marketplace crops | 3 reels + 1 episode |
| 10 | Scale what worked | No studio time. Edit and publish week | Reels edit ×3 · Monthly performance readout | 3 reels |
| 11 | Scale what worked | No studio time. Edit and publish week | Reels edit ×3 | 3 reels |
| 12 | Scale what worked | Reel shoot day (12 reels) · Product session (10 SKUs) | Reels edit ×3 · Retouch and marketplace crops | 3 reels |
| 13 | Scale what worked | Podcast block (4 episodes) | Reels edit ×3 · Episode mix and three vertical clips | 3 reels + 1 episode |
Built on a 13-week cycle with one studio block every four weeks. Adjust the sliders and the schedule rebuilds itself.
Ask us to build this for youBeyond the tools
Numbers are not plans.
The builder gives you the shape of the job. Give us the brief and we will give you a firm quote for your market, a schedule, and the one page that explains what we would make.